Novissa Switzerland developed a world novelty in the field of multifunctional appliances which unites three innovative patents: The novel multifunctional juicer is the intelligent combination of four features in just one single kitchen appliance that turns fruit and vegetables into high-quality vitamin juices, purees and smoothies in no time.
Brandpulse develops a strategy for the new kitchen appliance brand which is based on the positioning “The design juicer for a natural and healthy lifestyle” and which specifically addresses the target group of the LOHAS (“Lifestyle of Health and Sustainability”). Based on this positioning, Brandpulse develops the brand name “Novis Vita Juicer” as well as the brand design and a creative concept and puts it into practice. In order to familiarize the distributors with this novel household appliance in the premium segment, a sales presentation and subsequently a consumer brochure are developed and designed.
For POS demonstration purposes, Brandpulse develops and produces an animated movie. The Environmental Design department of Brandpulse is responsible for a trade show display, that has its premiere at the trade fair Ambiente in Frankfurt, as well as for POS displays and a special case for sales representatives. The developing and designing of the website with its own “Juice App” (tips and recipes for the buyers of the product who can also join the user club in this way) round off the brand development measures.
