Employer branding is the targeted shaping of an employer’s image in order to attract and retain qualified employees in the long term. It includes measures to position the company as an attractive employer, communicate corporate values and create a positive employer brand. Through a strong employer brand, companies can attract talent, increase employee satisfaction and strengthen em-ployee retention. An authentic employer brand promotes the employer value proposition and sup-ports the recruitment of skilled professionals. Companies that invest in employer branding improve their image as an employer and gain a competitive advantage in the labor market.
Brand Analysis
Employer Branding Strategy
Corporate Values
Brand Engagement Concepts
Talent Engagement Concepts
Touchpoint Implementation
Guidelines