Founded in 1921 as a pharmaceutical laboratory with its own medicinal herb garden, Weleda maintains its core mission: to maintain, support, and restore human health. Brandpulse supports this vision by strategically realigning the brand portfolio and developing targeted communication concepts.
Based on comprehensive market analysis and intensive workshops with European marketing managers, Weleda’s brand values are being redefined. This precise positioning enhances competitive differentiation and strengthens Weleda’s position as a pioneer in anthroposophical medicine.
