Premium Branding

Brand development for a revolutionary kitchenware product line: The TURMIX brand has been the perfect example of high-quality kitchenware for decades. The high interchangeability of such products and the increasingly competitive environment within the kitchenware market cause the present owner of TURMIX, Diethelm Keller Brands, to take a revolutionary path: Designed by Swiss designers and engineered by Swiss engineers, a new product line of kitchen appliances is created that impresses with high aesthetics and a puristic design while simultaneously reflecting the proven TURMIX values such as durability, reliability and practical benefit. Brandpulse develops the positioning, name and visual identity of the new brand.

The new product line consists of a blender, a hand mixer, a hand-held blender and a juicer. Swiss premium quality in all aspects sets the new brand apart from the competition and makes it the best in its class. In cooperation with TURMIX, Brandpulse develops the positioning and the name affix “Platinum” for the new kitchen appliance series. TURMIX Platinum stands for exclusive kitchen appliances with a puristic design, accompanied by an aesthetic and functional simplicity as well Swiss premium quality. The new TURMIX logo with the affix “Platinum” portrays a new generation of TURMIX appliances and communicates the premium standards of the brand. The appearance and the claim “The Art of Finest Swiss Kitchenware” as well as the specifically designed pictorial elements (“ornaments”) support the premium standards, along with the high quality materials and the use of partial UV varnish.

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