Work is proceeding at full speed on what is currently Switzerland’s largest construction site: in 2020, 180’000 square metres will be opened under the brand The Circle in an architecturally striking building complex with a diverse interior and within walking distance of Zurich Airport. Brandpulse developed the branding (brand strategy, logo design and visual identity) for The Circle during the phase when the major project was still in the planning stage.
What began years ago with a vision will soon be a comprehensive, strong brand that can be experienced by the public. The new centre will shape Zurich’s future appeal. Here, business meets lifestyle, culture meets entertainment, hotels and congresses meet education and medicine.
thecircle.ch
