Brandpulse develops a new strategic direction for this Swiss glove brand. Snowlife’s brand architecture and positioning are redefined to establish it as ‘the Swiss Premium Glove Brand’, excelling in quality, design innovation and functionality. The brand truly embodies ‘Swissness at its best’. With the new claim ‘Designed by Swiss Alpine Experts’, Snowlife differentiates itself from German, Italian and US competitors through its authentic Swiss heritage. The new positioning becomes perceptible through the design of a new logo and a new pictorial language which gives the lifestyle-centered appearance an entirely new look.
The logo design creates a link to the desired Swissness without violating the coat of arms law. The visual attractiveness of the brand is enhanced and Snowlife becomes a contemporary, modern and fashionable brand. Brandpulse implements the new brand design on corporate stationery, brochures, website and trade show display and is responsible for the comprehensive relaunch of the Snowlife brand.
