The new brand promise combines Las Vegas glamour with Swiss quality. Excitement, glamour, and entertainment form the core brand values. The distinctive “Dancing Symbol” logo visualizes this dynamic repositioning, abstracting the company’s initials while embodying entertainment spirit.
The transformation launches with the “Greetings from Swiss Casinos” marketing campaign. Entertainment doubles of Elvis Presley and Marilyn Monroe bring Las Vegas flair to Swiss Casinos. The new brand identity shapes all touchpoints – from traditional communication to employer branding, unifying mission statements, employee presentations, and corporate communications.
