Brandpulse develops the brand strategy for Snowlife. During this process, the brand architecture concerning product segmentation as well as the brand positioning are determined. Snowlife represents «the Swiss Premium Glove Brand» and raises the claim to be premium in quality, design innovation and functionality. Hence, Snowlife symbolizes «Swissness at its best». The new claim «Designed by Swiss Alpine Experts» implements the positioning objective. This way, Snowlife strongly differentiates itself internationally from German, Italian und US competitors by its Swissness advantage. The new positioning becomes perceptible through the design of a new logo and a new pictorial language which gives the lifestyle-centered appearance an entirely new look.
The logo design creates a link to the desired Swissness without violating the coat of arms law. The visual attractiveness of the brand is enhanced and Snowlife becomes a contemporary, modern and fashionable brand. Brandpulse implements the new brand design on corporate stationery, brochures, website and trade show display and is responsible for the comprehensive relaunch of the Snowlife brand.
