Post Immobilien, as the property owner, entrusts Brandpulse with the development of the brand strategy, positioning, and brand design. Creating a holistic brand presence, Brandpulse develops the real estate brand “Cupola” and defines the visual identity for the new building complex. Additionally, Brandpulse designs and implements the advertising materials and website.
Thus Cupola emerges: a modern real estate brand that captures the heritage of the historic post office in its brand name and logo while embodying the vision of contemporary urban living.
