As a world-first innovation in premium multifunctional kitchen appliances, Novissa Switzerland introduces a groundbreaking device. Their innovative juicer combines three patented technologies and integrates four functions in one appliance – perfect for creating high-quality vitamin juices, purees, and smoothies instantly.
Brandpulse’s brand development approach positions “Novis Vita Juicer” specifically for LOHAS (Lifestyle of Health and Sustainability) consumers, centered around “The design juicer for a natural and healthy lifestyle”. This comprehensive brand concept encompasses naming, brand design, and creative implementation.
To ensure successful market launch, Brandpulse delivers a complete marketing package: from premium sales presentations and consumer brochures to POS animation films. Our Environmental Design team crafts a striking trade show presence at Ambiente Frankfurt, while developing POS displays and designing a sales representative case. An interactive website featuring a “Juice App” with recipes and an exclusive user club completes this premium juicer brand development journey.
