Brandpulse develops a separate brand idea for the Posthotel and the Hotel Schweizerhof and puts a brochure concept as well as a press advertising concept into action: The Morosani Posthotel looks back on a glorious history of about 100 years in which it helped to shape the health resort and tourist location Davos. This idea is used as the central brand idea of the Morosani Posthotel.
Contrary to the «vibrant» Posthotel, the Morosani Hotel Schweizerhof is aimed at guests who are looking for an atmosphere of elegant calm and Alpine charm. With the brand idea «Elegance with Alpine charm», Brandpulse hits the nail on the head. Three brochures give life to the various positioning approaches and communicate the benefits of the Morosani hotels in an emotional manner. These brochures can be used in a modular manner.
The visual identity and the various means of communication for the restaurants «La Cave», «Damoro», «Pöstli Grill» and «Pöstli Corner» supplement the emotionalized and differentiated presence of the Morosani-Hotels. This results in authentic restaurant brands which ideally embody the comfortable atmosphere, the high quality cuisine and the characteristics of the restaurants embedded within the hotel business while guaranteeing brand recognition.
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