After 25 years as the hospitality industry’s quiet hero, it was time for a bold move: Mirus Software, the specialist for HR and financial software in hotels and restaurants, wanted to be more than “just” a software provider. The real story behind the numbers and codes needed to be told – the story of a partner who makes life easier for hoteliers, restaurateurs, and tourism professionals every single day.
The challenge was clear: How do you transform a technical software provider into a tangible, human service partner? We found the answer in the very people Mirus supports daily. From the bartender who now has more time for guests thanks to optimized staff scheduling, to the hotel manager who finally gets home earlier – they all have their own Mirus story to tell.
We made these stories the heart of the rebranding. In the new visual world, we put people center stage, not software. The new website became the digital showcase of this transformation, the image brochure an emotional storytelling instrument. For hoteliers and restaurateurs, we developed tailored product brochures that address their specific challenges and show how Mirus solves them.
The repositioning was crowned by a PR and advertising campaign in trade media that didn’t talk about features and functions, but about time gained, worries reduced, and workdays fulfilled. The message resonated: Mirus isn’t a software vendor, but a partner who truly understands what the hospitality industry needs.
