The brand development integrates multiple touchpoints: Migrolino shops operate at Migrol stations with Shell as fuel partner, while selected Shell locations feature Migrolino shops offering Migros products. Brandpulse completes this comprehensive convenience store brand strategy in just four months, creating brand design, shop concepts, and strategic communications. The result seamlessly blends Migros identity with Shell co-branding elements.
Brandpulse’s Environmental Design team crafts distinctive retail environments, featuring a striking 3D Migrolino logo for exterior signage. Central to the store concept is an innovative “fresh produce island” – a customer-focused presentation system that showcases fresh products while reinforcing the brand’s premium quality positioning.
