Masterful brand presence

Meister, the long-established Zurich-based company for jewels, jewelry, watches and silver, operates three prestigious branches in the heart of the city. The relocation of Meister Silber from Paradeplatz to Augustinerstrasse in early 2010 provided the perfect opportunity for brand renewal.

Brandpulse developed a new brand positioning centered on the idea of being a “passionate partner for valuable masterpieces.” This identity builds on Meister’s core values: craftsmanship, trust, style expertise, and Zurich heritage. The project included creating an additional brand for the private label Meister Collection and implementing an innovative shop window concept.