Besides a wide range of electric vehicles – from electrically operated bicycles and electric motorbikes to electric cars – the brand also comprises an entertaining competence center around electromobility, renewable energies and a sustainable lifestyle.
Brandpulse has been involved in the brand development from day one and is responsible for the overall project management as well as the comprehensive development of the «m-way world», including shop, road shows and office design for the headquarters. The range of tasks comprises the overall planning including the development of the brand strategy, naming, claiming and brand design programs as well as the development and implementation of the pictorial language for the brand, environmental design, infotainment, website including blog and Facebook presence, brochures, flyers, product leaflets, corporate stationery, templates, clothing, vehicle lettering and launch campaign – just to mention the most important aspects. For all brand sub-projects m-way, as a Migros brand, is simultaneously bound to sustainability (during material selection, processes, printing procedure, etc.).
The design and concept of all shop elements such as information desks, seating accommodations, lamps, decoration walls etc. are at the core of the environmental design. The infotainment system plays an important role within the shop: More than 35 informative videos and in-depth multimedia-based information, a library with up-to-date specialist literature for the topic of electromobility as well as suitable exhibits are presented within the shop. An essential part of the brand is the online platform «m-way world» which is based on the brand identity. The online platform, including blog and Facebook presence, is planned and designed by Brandpulse and sets standards by combining the physical and the virtual world.
