Corporate design, communication concept and a film for sustainable engagement

The HUGO BOSS Foundation enhances the company’s sustainability commitment: After many years of active commitment in the areas of education, equal opportunities and crisis aid, the organization aims to achieve even more with the establishment of its very own charitable foundation, especially in the areas of climate and environmental protection. Brandpulse developed the corporate identity and the communicative messages and produced a film to convey the concept for more sustainability.

The message of this newly established foundation is clear: The initiative is committed to protecting our planet with a particular focus on climate protection to promote the sustainable development of society. To achieve this, a credible foundation is needed: Brandpulse defined the image of the charitable organization, developed communicative messages and incorporated them into a film.

With this establishment, HUGO BOSS is taking its commitment to a new level with the slogan: “Bold for the Planet.”

group.hugoboss.com/en/sustainability/strategy/hugo-boss-foundation