Corporate design, communication concept and a film for sustainable engagement

After many years of active commitment in the areas of education, equal opportunities and crisis aid, HUGO BOSS aims to achieve even more with the establishment of its very own charitable foundation, especially in the areas of climate and environmental protection. Brandpulse developed the corporate identity and the communicative messages and produced a film to convey the concept for more sustainability. 

The message of the newly established HUGO BOSS Foundation is clear: The brand is committed to protecting our planet with a particular focus on climate protection to promote the sustainable development of society. In order to achieve this, a credible foundation is needed: Commissioned by HUGO BOSS, Brandpulse defined the image of the new foundation, developed communicative messages and incorporated them into a film.

With the establishment of the HUGO BOSS Foundation, the group is taking its commitment to a new level with the slogan: “Bold for the Planet.”

group.hugoboss.com/en/sustainability/strategy/hugo-boss-foundation