Rebranding of an Industry Leader

The Furado tax reclaim rebranding transforms the international market leader in solutions for reclaiming withholding tax. Unlike competitors, Furado offers a fully automated process from start to finish, requiring minimal effort from customers. Brandpulse developed a new brand identity for the Swiss company to celebrate its 10th anniversary.

Furado successfully manages withholding tax reclaims for banks, insurers and asset managers. Brandpulse refined the brand positioning of this industry-leading technology provider into a brand mantra and developed the value proposition. Based on this, a new brand design, including a new logo, was created. The restrained color scheme conveys competence, seriousness, and reliability, fostering strong brand recognition. Despite the technical nature of Furado’s services, the images are light and playful. Brandpulse implemented the new brand design across multiple platforms, including a website, PowerPoint presentation, social media presence, and a newsletter concept. Additionally, a new communication strategy was developed as part of the rebranding campaign.

Thanks to Brandpulse’s new branding, Furado emphasizes its commitment to revolutionizing the withholding tax reclaim process.

Furado.ch