Single Brand Strategy within facility services

New orientation for the facility service provider Vebego: A strategic single brand approach unifies the three Vebego brands in Switzerland under one strong identity. As part of the corporate strategy process, Brandpulse supports the development of brand structure and brand strategy, revises the positioning, develops a concise claim and modernizes the brand design.

The previously separate brands – Vebego Services (building cleaning), Swiss Servicepool (facility services) and Assist (healthcare sector) – are merged into Vebego AG. With more than 5,800 employees across 22 locations, Vebego positions itself as a leading provider of comprehensive facility services in Switzerland and the Principality of Liechtenstein.

The new visual identity emphasizes the customer-focused approach for customized facility services. Target group-specific brochures showcase industry-specific solutions and highlight the expanded range of services. The corporate film, conceptualized by Brandpulse, clearly communicates the new brand messages to employees and target groups.

vebego.ch