Brand Strategy and New Branding for Europe's Leading Executive Search Boutique

Brandpulse has redefined the Heads! International brand: With a new brand strategy, differentiating positioning and distinctive brand presence, the brand presents itself as a leading company in Board Advisory and Executive Search of the future.

The declared goal of Heads! International, with offices in Frankfurt, Munich, Zug and London, is to find the world’s best leaders who make an impact, drive change and create value. With its extensive international network of owners, board members and senior executives across various industries and sectors, Heads! International understands the most pressing challenges in boardrooms and corporate management. The company’s long-standing expertise and deep understanding of modern corporate leadership requirements make it a valuable partner in executive search.

In a comprehensive brand analysis, Brandpulse examined the market and competition, conducted interviews with clients, placed executives and employees of Heads! International, and categorized the market from a brand strategy perspective. The outcome of the analysis led to insights regarding corporate strategy, brand strategy, and brand conception. From the formulation of the brand strategy, Brandpulse defined Heads! International’s differentiation potential and formulated the positioning with brand promise and value proposition. This strategic foundation enables the company to position itself clearly in the market and optimally communicate its core competencies.

“Brandpulse supported us in the process with the right strategic and conceptual questions and developed a contemporary brand for us – thus creating an optimal foundation for long-term success.”

Christoph Zeiss, Managing Partner of Heads! International

Based on the new brand strategy foundation, the design strategy could be determined and the new brand appearance developed, which embodies the core competency of “Board Advisory”. The new design reflects the company’s professionalism and innovative strength.

Brandpulse developed the branding with new logo design, created the claim “Placing Value creating Leaders”, defined a differentiating color coding, the imagery, communication messages and implemented the website. Additional sub-projects: PowerPoint presentation, white papers and brochures, flyers, stationery, event touchpoints, employer branding, “Join us” website with films, give-aways and a style guide.

The new brand was launched at an international employee event in Milan, where the new brand identity was successfully presented.

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