The new energy company Alperia unites through the merger of SEL and AEW the complete energy expertise of South Tyrol: years of experience, profound know-how, and pioneering innovation power of both companies. The merged energy corporation employs 1,000 people and generates annual revenue of approximately 1.5 billion Euro.
As part of a comprehensive brand project, Brandpulse developed the strategic brand positioning for Alperia. Following a detailed analysis phase, the Brandpulse team worked with the management board to create a forward-looking brand strategy. The result: A clearly differentiated position in the energy market that ensures Alperia’s sustainable financial success in the years ahead.