The "Green 24/7 Convenience Brand Strategy"

Through strategic brand development, Cleaning Store evolves from a discount cleaner to Zurich’s leading eco-friendly convenience textile care provider with 24/7 accessibility.

In Zurich’s fragmented textile cleaning market, Cleaning Store now stands out through its unique concept: combining ecological cleaning methods with maximum convenience. Operating stores across Zurich and Winterthur, the brand sets new standards for customer-oriented textile care services.

The innovative brand concept integrates three core elements: 24-hour accessibility through smart service terminals, environmentally-friendly silicone cleaning processes, and optimized convenience features. Special additions like barcode-equipped laundry bags enhance customer experience.

Brandpulse’s comprehensive brand transformation delivers:

• Strategic market repositioning
• Fresh corporate design
• Modern store layouts and furniture concept
• Digital and offline communications
• Staff uniforms and vehicle branding
• Service terminal development

The result: A distinctive brand uniting quality, sustainability, and convenience in textile care.

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