As a result of a pitch won last March, Brandpulse was awarded the contract for a comprehensive brand analysis of the three companies Tineo, Nexellent and Netrics. As part of the corporate decision as to which of the three brands should appear on the market in the future, Brandpulse developed the brand strategy according to which the merged companies should be operating under the joint brand name “Netrics” in the future.
In a next step, Brandpulse worked out the positioning of the new brand. Based on this, Brandpulse developed the visual identity of the brand in line with the “digital first” approach and realized the most important touch points, including the communication concept, stationery, company presentation, website and sponsoring measures.
The new brand Netrics is a pioneering guide to the digital transformation for its clients and partners. Netrics clients have a single point of contact for all their digitalization needs and benefit from the company’s proven transformation, security and compliance expertise, its own infrastructures and integrated life-cycle solutions around the topics of modern workplace, cloud transformation, communication, network and data center. The Netrics group, with about 100 experts at the locations Zurich, Basel and Biel, acts as a Cloud and ICT service provider with a nationwide presence in Switzerland and paves the way to a digital future.
