Novissa’s high-quality household appliances, such as the KitchenAid brand, are globally recognized by consumers for representing quality, functionality and a passion for cooking. Novissa’s range includes everything for the modern household, from design kettles to high-quality kitchen machines and multifunctional grills. Novissa is expanding beyond traditional retail distribution, transforming into a retail provider and launching a revamped online store.
Brandpulse carried out a change process with Novissa and developed the new brand strategy through workshops: Novissa is positioned as an authentic and trustworthy Swiss premium platform for indoor and outdoor cooking, showing its expertise to the end customer through a distinctive new brand design with a modern logo and complementary imagery. The revitalized brand not only represents many years of expertise, but also excellent advice and service offerings. It embodies a passion for healthy and enjoyable cooking while maintaining high quality and sustainability.
Wolfgang Steiner, Owner of Novissa
Brandpulse also developed the Brand Communication Concept, focusing on expertise for a direct and friendly connection with end customers. By conceptualizing the website, Brandpulse translated the brand into the digital space, which became the foundation for a web-specific style guide. Brandpulse also designed the core concept for the Novissa online shop and developed a concept for the trade show booth. Inspired by the notion of the kitchen as a gathering place, the booth is staged as a long kitchen table. It incorporates materials and colors, as defined in the Brand Design Color Concept, to enhance the sense of community and the “gathering” lifestyle. The aim is to create an atmosphere where knowledge, expertise and technology are shared.
In order to showcase the brand in a sustainable way, brand activation measures aim not only for partnerships with top chefs, but also collaborations with selected retailers, cooking events and partnerships with leading food bloggers and influencers from the gastronomy scene. Sponsorships for cooking events, giveaways from the culinary world and product demonstrations are planned to illustrate how Novissa products streamline processes and improve results. Through such initiatives, the brand is emphasizing its great strength in the service sector. The Novissa film, crafted by Brandpulse, illustrates how the brand is redefining itself.