In workshops with the management, Brandpulse sharpened the brand positioning to the effect that the willingness to design, tradition, longevity and attention to detail are the core of the value proposition. Whether it’s a carefully renovated 100-year-old building or a modern architect-designed house, Bindella Immobilien is always about cultivating the attention to detail in each property. In this way, buildings can be optimally developed in line with a long-term investment policy. The Bindella Immobilien brand is characterized by a distinctive design approach. This finds expression in an economic and future-oriented way of thinking, which is geared towards permanence and sustainability.
Patrick Rieffel, Executive Board
The refined brand positioning forms the basis of the new corporate identity developed by Brandpulse. The high-quality bronze tone of the new logo, the typography, the striking imagery and the corporate colors embody the brand’s high quality standards and create a span between the traditional values and the modern approach of the real estate company. Brandpulse also implemented the most important touchpoints (stationery, templates, website and company presentation).
