Initial Situation
As a leading Swiss pharmacy chain, Amavita focuses on high-quality pharmaceutical private labels. As part of their strategic brand revitalization, Amavita commissioned Brandpulse to develop a comprehensive private label portfolio.
Strategic Approach
The development of the private labels is based on three core principles:
- Highest pharmaceutical quality standards
- Clear differentiation in the pharmacy market
- Trust building through professional branding
Scope of Services
Brandpulse developed a comprehensive brand concept:
- Strategic Development
- Product positioning strategy
- Design strategy for the private label portfolio
- Integration into the Amavita umbrella brand
- Brand Design
- Development of visual brand identity
- Packaging design for various product categories
- Design guidelines for communication materials
- Implementation
- Execution of packaging design
- Development of communication materials
- Guidelines for brand presence
Result
The new private label portfolio:
- Strengthens Amavita’s position as quality leader
- Creates recognition at point of sale
- Supports customer loyalty through proprietary brand products
amavita.ch
