Brandpulse developed the brand positioning for Amavita based on the core values of trust, leadership and convenience. With the value proposition «Expert for health and beauty», Amavita becomes a popular, advanced and customer-oriented pharmacy. The brand design now embodies the attributes clean and medicinal as expressions for pharmaceutical competence. Simultaneously, it stands for the attractiveness and aesthetics of the perfumery sector.
Within brand communications, a concept for a customer magazine created by Brandpulse is applied as a core instrument for brand profiling. The magazine is advertised in TV commercials and distinguishes Amavita as an expert for health and beauty.
The comprehensive brand vitalization project encompasses brand positioning and brand strategy as well as brand realization including market communications, promotions and guidelines.
