Morosani
Morosani

Emotional Branding for Traditional Alpine Hotels

Giving emotion to a long-established hotel brand: The Morosani Hotels in Davos are pursuing a proactive brand development. Differentiating the brand within the competitive environment and emotionalizing the offer play a crucial role in that matter. Brandpulse is entrusted with creating the brand positioning, visual identity and communication measures.

Brandpulse develops distinct brand identities for both properties: The historic Morosani Posthotel, which has shaped Davos as a health resort and tourist destination for over 100 years, focuses on its vibrant heritage. In contrast, the Morosani Hotel Schweizerhof embodies “Elegance with Alpine charm,” attracting guests seeking refined tranquility.

The brand strategy extends to the hotels’ restaurants – “La Cave”, “Damoro”, “Pöstli Grill” and “Pöstli Corner”. Each venue received its own authentic visual identity, reflecting its unique atmosphere and culinary direction while maintaining cohesion with the overall hotel brand.

morosani.ch