Through the merger of SEL and AEW, the new brand Alperia contains the concentrated energy of South Tyrol: the experience, the know-how and the innovative power of both companies. The newly created energy company has 1,000 employees and earns approximately 1.5 billion Euro in revenue per year.
Within the framework of a comprehensive brand project, Brandpulse has developed the brand strategy for Alperia. After the initial phase including an extensive analysis, in the second phase Brandpulse developed a new brand positioning in close cooperation with the management board. The result: a clearly differentiating brand strategy within the competitive environment which guarantees that Alperia will be financially successful in a credible manner in the coming years.