A newly created brand needs to be strategically planned and implemented with a unique positioning in the competitive landscape. Only then will it be attractive to the defined target groups and capa-ble of promoting customer loyalty. We analyze the competitive environment, the needs of the tar-get groups, define the brand promise, develop a brand name, ensure legal brand protection, cre-ate a memorable, distinctive branding concept, create sustainable brand experience moments and implement the brand concept in a 360° manner across all touchpoints.
Brand Analysis
Brand Strategy
Naming & Trademark Protection
Brand Creation
Brand Identity & Brand Design
360° Touchpoint Design
Brand Experience
Brand Guidelines
Brand Management (Digital, Motion, Print, Out-of-Home, Environmental)
Brand Controlling