The healthcare industry is in a state of radical change and will become highly commercialized in many areas. Increasing competitive pressure will force clear differentiation strategies in the future; increased customer and patient orientation will lead to a focus on the holistic customer experience and more brand aesthetics.
At the Lunch Talk with Thomas Ramseier on the topic “The transformation in the healthcare industry and its consequences for strategic brand management”, the future challenges in the healthcare industry were demonstrated and discussed vividly among the participants at the subsequent lunch.
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