The omnipresent digitalization trend has a lasting impact on today’s brand management. In the past few years, we have gained extensive practical experience in digital brand management through our consulting activities.
The lunch talk “Successful Brand Management in the Age of Digitalization” with Thomas Ramseier took place in the wonderful loft of the “Club am Bellevue”. Around 20 participants were fascinated by the latest findings relating to this topic. The brand experience was topped off with a fine sushi lunch, during which further interesting discussions took place.
The event clearly demonstrated how digital transformation is reshaping the way brands need to be managed today. Traditional brand management approaches are no longer sufficient – companies must reimagine their brands for the digital world. Key factors such as customer experience, content strategy, and digital touchpoints play crucial roles in this transformation.
Interested parties can request the detailed presentation documents containing valuable insights on digital brand management free of charge by sending an email to hello@brandpulse.ch.