Retail Trade Switzerland
Retail Trade Switzerland

Four key challenges of strategic brand management in the retail trade.

The retail sector is in crisis: globalization (“Anything, Anytime, Anywhere”) and digitalization are changing business models and markets dramatically.

At the Lunch Talk with Thomas Ramseier on the subject “Four key challenges of strategic brand management in the retail trade”, four key challenges facing the retail sector were highlighted and possible solutions formulated.

If you are interested, you can request the presentation documents free of charge by sending an e-mail to hello@brandpulse.ch. 

This might also interest you