With a Masterclass Lecture at the University of Zurich, Brandpulse provides insights into modern brand management and digital marketing. Brand Strategy Director Kathrin Joa and Digital Design Director Laura Gerritsen gave an insight into the work of Brandpulse as part of the “Personal Branding and Digital Marketing” course, led by Alex Mari, Research Associate, PhD candidate and Teaching Fellow at the Chair for Marketing and Market Research at the University of Zürich.
The following questions formed the basis of the lecture by Joa and Gerritsen: How do you approach a strategy project? What are the important parameters when developing a strategy? What influence does digital change have on the development of brand strategy and brand image?