After studying Visual Communication at the renowned Basel School of Design, Matthaeus notably developed his expertise at SOLID+SOLID Labs in Mexico City. As a Brand Designer and Project Manager, he supported artists not only in creative conception but also in the strategic positioning of their work. At IWC Schaffhausen, he gained in-depth insights into the sophisticated world of luxury branding.
Matthaeus is particularly driven by the synergy of aesthetics, content, and commercial relevance in brand development. His international experiences have significantly expanded his understanding of branding, combining Swiss precision with the more expressive approaches of Mexico and the USA.
In his free time, Matthaeus explores creativity as a passionate hobby chef, experimenting with unexpected flavor combinations. His experience as a competitive cyclist instilled discipline and strategic thinking, qualities he directly applies to brand work. Nature provides him essential balance and inspiration, whether hiking mountains or mountain biking through forests.