On November 30, 2022, DEX 2022, the Digital Experience Conference, took place in Zurich. In four cinema halls of the event location Kosmos, the conference offered keynotes, masterclasses, and workshops by speakers on highly topical issues of digital marketing. At this top event of the industry, Brandpulse CEO Thomas Ramseier held one of 4 keynote speeches on the topic of 360-degree brand management in economically challenging times. The DEX is organized annually by the IAB Switzerland Association.