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Brand thinking

HUGO BLUE HUGO BLUE Concept film for the internal brand launch Watch Video
Hamilton Hamilton Concept film for the global brand relaunch Watch Video
Novissa Novissa Image film for the brand relaunch Watch Video
Which retail shops offer the best shopping experience? Which retail shops offer the best shopping experience? Brand Thinking Street Interview Watch Video
What are the most recognized Swiss brands? What are the most recognized Swiss brands? Brand Thinking Street Interview Watch Video
What are the favorite brands in Switzerland? What are the favorite brands in Switzerland? Brand Thinking Street Interview Watch Video
Which luxury brands are most recognized in Switzerland? Which luxury brands are most recognized in Switzerland? Brand Thinking Street Interview Watch Video
360° brand management in economically challenging times 360° brand management in economically challenging times Brand Thinking Podcast Watch Video
The increasing importance of aesthetics in branding The increasing importance of aesthetics in branding Brand Thinking Podcast Watch Video
Breaking away from conventional brand categories Breaking away from conventional brand categories Brand Thinking Podcast Watch Video
The Brand as Initiator of Change Processes The Brand as Initiator of Change Processes Brand Thinking Podcast Watch Video
What are the favourite newspapers in Switzerland? What are the favourite newspapers in Switzerland? Brand Thinking Street Interview Watch Video
The influence of the Brand in the B2B Business The influence of the Brand in the B2B Business Brand Thinking Podcast Watch Video
What are the favourite watch brands in Switzerland? What are the favourite watch brands in Switzerland? Brand Thinking Street Interview Watch Video

Opinions

The Brand Advantage The Brand Advantage The 132% Advantage: How Strong Brands Dominate and Thrive Learn more
Sustainability that Matters Sustainability that Matters Sustainable Branding: More Than Just a Label Learn more
The Challenge of M&A Transactions The Challenge of M&A Transactions Brand Strategy as a Decisive Success Factor for Merged Brands Learn more
The Increasing Importance of Aesthetics in Branding and Marketing The Increasing Importance of Aesthetics in Branding and Marketing Millennials and Gen Z as drivers of a shift in values in the lifestyle sector. Learn more
Brand Management in Market Uncertainty Brand Management in Market Uncertainty Should Companies Cut Their Brand Marketing Budget in Uncertain Times? Learn more
I ❤ AI I ❤ AI Why we should not only talk about risks when it comes to artificial intelligence (AI), but most importantly about opportunities. Learn more
THE EFFECT OF BRANDING ON WORKING ENVIRONMENTS THE EFFECT OF BRANDING ON WORKING ENVIRONMENTS BRANDING AND THE 3 P’s IN TIMES OF HYBRID WORKPLACES AND TALENT-SHORTAGES Learn more
Brand Purpose and Brand Authenticity Brand Purpose and Brand Authenticity Why Brand Purpose does not count unless your brand has a Purpose. Learn more
Change process Change process The brand as initiator of change processes Learn more
Business Transformation Business Transformation Wrap yourself up warmly: the anthological brand is coming. Learn more
Brand vs. Marketing Brand vs. Marketing Why Marketing is nothing without Branding. Learn more
Tourism branding and destination marketing Tourism branding and destination marketing More courage for clear differentiation! Learn more
Retail Trade Switzerland Retail Trade Switzerland Four key challenges of strategic brand management in the retail trade. Learn more
Innovation Design Innovation Design Brand management for millennials. Learn more
Healthcare Healthcare The transformation of the healthcare industry and its consequences for strategic brand management. Learn more
Brand Communications Brand Communications Relevance and not just presence! Learn more
B2B-Branding B2B-Branding The B2B business does not need a brand – true or false?! Learn more
Start-up Branding Start-up Branding Dear Start-ups, don’t forget your brand! Learn more
Digitalization Digitalization Successful brand management in the age of digitalization. Learn more
Brand Strategy Brand Strategy Make your corporate strategy flourish! Learn more
Customer Journey & Customer Experience Customer Journey & Customer Experience "I don’t want coffee, I want service!" Learn more