Through various workshops with the client, Brandpulse evolved Novis’ positioning as a brand for “Swiss premium kitchen appliances, designed for a modern, natural and healthy lifestyle.” The newly developed brand design reflects this positioning with its energetic and colorful appearance, brought to life by the contrast with white. The use of different colors bring in diversity, joy and health in all shades. This is also reflected in the colorful product collections, emphasizing the positioning as a lifestyle brand.
The communication concept developed by Brandpulse reflects a human and authentic brand attitude, addressing target groups in a direct yet charming way. The new branding was implemented at brand-relevant digital and physical touchpoints, including packaging, business stationary, newsletters, trade fair stands and much more.
Brandpulse’s concept for the new trade fair appearance is centered around creating an inspiring oasis that attracts customers and showcases Novis products in a refreshing and stimulating environment. Selected “Peak Moments,” such as a vitamin bar, encourage interaction with the audience. The new Novis branding was showcased for the first time at the Olma and Ambiente trade fairs. Among those present was Novis ambassador Tanja Grandits, a renowned celebrity chef. She emphasized the brand’s commitment to excellence and highlighted the notion that Novis appliances empower people to become a top chef themselves with her statement, “Novis, my first choice.”
The success of Novis speaks for itself: In 2024, the Novis Vitajuicer NewGen SX-3, a juicer of the latest generation, won a Kitchen Innovation Award in two categories. At the same time, the company behind the Novis product brand, Novissa (see also: https://brandpulse.ch/en/work/novissa/), was recognized for its commitment to responsible corporate governance.
