How does a brand manifest itself in space? And what impact does branding have on architecture and interior design? These and other topics were discussed for the 6th time during a keynote presentation given by Brandpulse at the Institute of Interior Design at the Lucerne University of Applied Sciences and Arts.
At the invitation of HSLU Professor Hanspeter Wirth, Brandpulse Managing Director Thomas Ramseier discussed current brand-relevant challenges in the retail business. Afterwards, Brand Management Director and graduate architect Barbara Umann provided insight into the topics of store design, interior design, trade fairs/events and signage.