Single Brand Strategy within facility services

New orientation for the facility service provider Vebego: With a single brand strategy, the brand presence of the three Vebego brands in Switzerland is realigned. Within the scope of the corporate strategy process, Vebego entrusts Brandpulse with developing the brand structure and defining the brand strategy. Brandpulse revises the positioning, develops a claim and adapts the brand design.

The three brands „Vebego Services”, a building cleaning specialist, “Swiss Servicepool”, specialized in facility services and “Assist” which is operating in the health care sector, have to be brought together in a single brand strategy to form the Vebego brand. With more than 5.800 employees in 22 subsidiaries, Vebego AG is one of the leading providers in the field of facility services within Switzerland and the Principality of Liechtenstein.

With the new pictorial language, the customer orientation for a customized facility service becomes perceptible. Newly created target group brochures address industry-specific solutions and reflect the new range of the service offer. A corporate movie, also developed by Brandpulse, summarizes the new brand messages for employees and target groups.

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