Within the scope of an advisory mandate at Tommy Hilfiger, Brandpulse deals with second opinion activities as well as brand strategy questions such as brand portfolio, brand competences and brand positioning.
The Tommy Hilfiger corporation was founded in 1985. The brand stands for premium fashion with style and quality within the upper mid-price segment.
The brand environment consists of the sub-brands Tommy Hilfiger, Hilfiger Denim, Hilfiger Collection, Tommy Hilfiger Tailored, Men’s, Women’s and Kids’ Sportswear, accessories as well as shoes. Furthermore, the brand allocates licenses for perfums, glasses, watches and home accessories.