Masterful brand presence

Meister, the long-established Zurich based company for jewels, jewelry, watches and silver operates three branch offices within the heart of the city. At the beginning of 2010, Meister Silber, one of the business units of the company, changes its prominent location on Paradeplatz to Augustinerstrasse. The perfect time to rethink brand positioning and visual identity.

Brandpulse develops a new brand positioning for Meister which is based on the brand idea “passionate partner for valuable masterpieces” and the values craft, trust, sense of style and long-established Zurich company. Furthermore, an additional brand is created for the private brand Meister Collection. A shop window concept is created by Brandpulse based on the new brand design.