Brandpulse has revised the brand strategy and appearance for Medbase, the largest network in the field of outpatient primary care.
Medbase is the competent partner for medical and therapeutic counselling, treatment and care and belongs to Migros. Following the acquisition of SWICA’s Santémed health centers by Medbase, an analysis of both brands is desired with the aim of subsequently integrating both corporate brands in the best way possible.
After an extensive analysis of both brands, Brandpulse developed the future brand strategy of the merged brand and positioned Medbase as an innovative health care provider with a differentiating brand promise. Based on this, Brandpulse then revised the brand appearance (visual identity) and the brand appearance (stationery, signage, website and advertising material).
medbase.ch
