THE CIRCLE: A VISION COMES TO LIFE

Work is proceeding at full speed on what is currently Switzerland’s largest construction site: in 2020, 180’000 square metres will be opened under the brand The Circle in an architecturally striking building complex with a diverse interior and within walking distance of Zurich Airport.  Brandpulse developed the branding (brand strategy, logo design and visual identity) for The Circle during the phase when the major project was still in the planning stage.

What began years ago with a vision will soon be a comprehensive, strong brand that can be experienced by the public. The new centre will shape Zurich’s future appeal. Here, business meets lifestyle, culture meets entertainment, hotels and congresses meet education and medicine.

thecircle.ch

The Circle Airport Zurich: Currently Switzerland's largest construction site
The Circle Airport Zurich: Currently Switzerland's largest construction site

Our services:

Brand Strategy

The core element of every business is a clearly defined positioning which rationally and emotionally differentiates the brand distinctly and relevantly from its competitors to the benefit of the target group. read more

Branding makes the defined strategy of a brand perceptible. In doing so, the name, the visual presence within the areas of digital, print, environment and out-of-home as well as the acoustic, haptic and olfactory aspects of the brand are determined. read more

Communication connects people and brands through their experiences. Brandpulse creates unique communication experiences and ensures that the brand is recognized as a whole across all touch points. read more