Lilja Capital Advisory Partners, which operates in the private equity market, builds on strong relationships with leading global investors to meet the capital needs of European companies. Brandpulse developed the brand identity for the young brand.
Lilja Capital Advisory Partners, based in Zurich, advises European companies seeking to raise equity capital in the private capital markets. The young company is affiliated with Lilja & Co., the leading advisor for equity capital markets in the DACH region. Together with Lilja & Co., Lilja Capital Advisory Partners advises owners and managers of European companies on their capital needs from the start-up to the IPO. The financial services provider’s business success is based on its long-term relationships with leading global investors, combined with many years of experience in the areas of corporate finance and capital markets.
Brandpulse developed the branding for the financial market player, which is based on its positioning as a relationship-focused company. The brand identity is inspired by the brand design of the parent company Lilja & Co. and spans an arc between seriousness of radiating competence on the one hand and an impression that is both fresh and modern and sustainable on the other. The result is a branding that is strongly future-oriented without neglecting the origin and the connection to the parent company.
Brandpulse developed the logo and the brand design as well as a comprehensive imagery, which captivates through detailed observations of architectural elements and structures in inviting colour shades, which can be used variably. The imagery embodies the competence and seriousness of the work of Lilja Capital Advisory Partners and symbolizes the focus on detail. The portraits of the employees reflect the company’s relationships with its business partners and clients, which are based on trust.
Brandpulse also realized the website of Lilja Capital Advisory Partners. Various modules were integrated into the website, allowing the company to quickly and easily edit and present services, team, achievements and references itself. Furthermore Brandpulse developed extensive templates for corporate presentations.