After a comprehensive brand analysis by Brandpulse, Création Baumann and the agency concluded in a joint brand strategy workshop: The brand should be modernized in order to be attractive to younger target groups with an affinity for design. The goal is to move towards the self-image of a modern, internationally successful interior design company.
The new value proposition of “innovative textile solutions for interior design”, the high level of technological competence and the drive for permanent self-optimization are reflected in the brand logo reworked by Brandpulse with matching design elements and a future-oriented visual world. The brand’s high aesthetic standards, coupled with timelessly modern design, lead to a clear and reduced design language in the branding.
Based on the newly developed brand design, Brandpulse defined the layout and application principles, developed a design framework concept as well as guidelines for the use of the imagery.
